This is a soft-sides bag, likely to be a lunch carrier with insulation for hot/cold food. It has a blue checker themed background, with nice CG art for Sonic, Tails & Knuckles on the front flap. There are also some rings in the background. It has an adjustable blue strap & diecut paper tag. This is likely to be a part of the "Blue Print" release items going on at the top of this page. If you find it in stores, it should be about 7 pound. Found in winter 2012.