This is a promotional shot for the next Sonic All Stars Racing game "Transformed" (with just that extra word on the end of the title. It features vehicles that change into other types to help you race. The car has been given a makeover to help promote the game, with the logo on the hood, and nice blue color. The mascot suit here is standing with Dannica Patrick, a car racing person. Why? Her car will be play-able in the game due to some kind of cross promotion by Sega.