This keychain is interesting, as it looks so pixelated! By making the pixel shapes really big, and coloring the whole rubber keychain just like that, this item has a really unique look. The design is the running Sonic sprite from what's likely to be Sonic 1, as it's pretty simple. It has a key ring & a clip for easy attachment. This is likely to be a BioWorld item. It should be about 4.49 , & is available at www.poweranime.com in 2013. A fun keychain with really-real classic style.