Here is an ad for the Macy's Thanksgiving day parade 2011. Look how great it is that they feature Sonic! This ad was placed because it was the first appearance of the new Sonic balloon float. As you remember, there was a classic balloon, but they retired it, and Sonic didn't appear in the parade for several years. 2011 debut the new one, which did look fantastic & on model. (this ad has a stylized art of it) You can see the real thing if you look here on Gear, in Fan Events. The balloon was actually the first theme-balloon in the whole parade! It appeared right behind the traditional "Macys Puffy Star Shapes" balloons which lead the parade every single year. (Santa Claus is always the final item in the parade)