Usually ads don't make it to "Magazine Scans", just covers, but this one is rather unusual. It's an ad in Game Informer magazine, but it's for their own Web TV show "Replay" which is found at gameinformer.com/replay , if it is still running or has an episode archive. Interestingly, they choose to show Shadow there, instead of Sonic who is usually chosen. Also, look at Luigi, they'd usually pick Mario.
The show appears to be some sort of retrospective, looking at nostalgic games or notoriously bad ones. Hopefully they're not dumping Shadow there to emphasize how much "everyone hated his game". However, their character choices and ad copy do make people curious about the show, which is the point, so it is a good ad.