This is being sold as a "zipper pull plush" but it's rather large to be used on something like a school bag or even a duffle. It has a plastic keychain type clip, which is also unlikely to be durable/not something you'd want to pull on. For some reason, the top of his head also zips open. The interior is stuffed (to keep the shape) so what is there room for inside this? Is he some kind of change purse? The plush itself is about 8 inches long, and seems well constructed...certainly better than Jazwares' dolls at about this size. It's 9.99 at Toys R us.