This is a great and classy store display. It is made of metal, and the characters are cut out from the solid sheet. They're actually formed by 100s of tiny holes (like a thick screen) that are punched through. They appear 'opposite' colored because where the holes are the most dense, they are the lightest color, as that's where you really can see through it. It is also made interesting because the stock art used is Japanese (note the Tails) and the logo is not in the standard font, but a more run-together modernist font (notice no crossbar in the "A") This is a large and fantastic piece to own.