Retail stores may be "chain stores" most of the time, but that doesn't mean they're all alike. Sometimes there are "flagship stores" or other special stores that are larger than others, or special in some other way. This Gamestop in an outdoor mall has gone above the rest and made a special sign. There's a 3D generic kid playing video games above the sign, and then above/behind him many game characters as sort of big 2D cut-outs in a collage. Of course, you can spot Sonic right away! Game Stop wouldn't miss him. But there's also Master Chief, Mario, Spider Man, and to give you an idea of how old it might be, Crash Bandicoot is on one side. This is an attention-grabbing sign.