Did you pre-order Sonic Boom (for any system) at Game Stop? If you did, this figure was your pre order bonus. It's the Tomy 3 inch size Sonic, but with the exclusive item "The Ancients' Crystal" which is that purple clear thing there in the close up. That little rod that's in there with it is a holder that it snaps onto. The back of the box has the usual picture of some of the other figures. The only thing different on the package is the "Game Stop Exclusive Power to the Players" sticker & the note about the Ancients' crystal there at the bottom. A figure is always a good idea for a pre-order bonus, & one that comes WITH something, rather than being the exclusive itself, is likely nicer. (Exclusive figures exclude people who couldn't order for whatever reason...so this still lets you collect Sonic whether or not you ordered, but the pre-order people do get the special crystal)