This is a magazine ad, made by "Merchantwise". It's here to announce the Boom show & merchandise arriving to Australia in 2015. It doesn't predict when, but the ad appeared in August so it has only the rest of the year to come true. If you inspect the merchandise photo zoom there to the left, you can see the usual items (already on Gear) including the big talkin' plush, Tomy action figures, & Burnbot with Sonic/wheel set thing.
The new item is the rather strange lamp! It does NOT belong there, notice how the lamp is CLASSIC Sonic, not even modern, and has nothing at all to do with Boom.

It's also a tad strange, it has a normal figural body on a blue base, but then the shade (a cylender shape) has Sonic's face printed on it so his head comes out very wierd looking. It's a pretty strange concept.