This...thing here is a cake. It's difficult to tell though, because of the way the magazine took the photo for it. It was also over-lapped by many of their lines and even other items. Apparently it is a Sonic-head shaped cake...of some sort. The icing may or may not be fondant, but the cake itself looks to be somewhat 'shaped'...though the face part is still really round. Sonicgear needs better shots of this cake? Did you ever see one? Send it in if you can beat this. This cake was 9.95 pound at Sainsburys stores in 1994.